Privacy Policy for New Day Mama
1. Introduction
At New Day Mama, accessible via newdaymama.com, we are fully committed to protecting your privacy and safeguarding your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in accordance with the highest data protection standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We value your trust, and we pledge to maintain that trust by handling your data with transparency and care.
2. Scope of This Policy and Data Controller Role
This Privacy Policy applies to all personal data collected by New Day Mama through our website, online services, and communications related to newdaymama.com. For the purposes of the GDPR and other applicable data protection laws, New Day Mama is the data controller responsible for your personal data. If you have any questions or concerns about our handling of your data, you may contact us at [email protected].
3. Categories of Data We Process
We process the following categories of personal data:
a. Usage Data
Information automatically collected when you visit newdaymama.com, including your browser type and version, operating system, IP address, geographic location, language settings, time and date of access, referring/exit pages, and site navigation patterns.
b. Account Data
Information you voluntarily provide when creating an account or purchasing a product, including full name, billing and shipping addresses, email address, and telephone number.
c. Profile Data
Data related to your preferences and interactions, including saved settings, wish lists, product interests, purchase history, and user behavior on our platform.
d. Communication Data
Records of communications such as email interactions, messages submitted through contact forms, support tickets, and customer service correspondence.
e. Technical Data
Data related to the devices and systems used to access newdaymama.com, including device type, browser plug-in types, screen resolutions, mobile network data, and operating system settings.
f. Transaction Data
Details of orders and payment transactions conducted through our site, including payment method details, transaction history, delivery and order fulfillment data.
g. Preference Data
Marketing and communication preferences, consent status, and information you provide regarding interests in products, content, and services.
4. Legal Bases for Processing
We process your personal data in compliance with applicable laws, and only where a legal basis applies:
– Consent: When you voluntarily give us permission to process your data for specific purposes, such as subscribing to a newsletter or accepting cookies.
– Contractual Necessity: When processing is necessary for the performance of a contract, such as fulfilling an order you place on newdaymama.com.
– Legitimate Interests: When processing is in our legitimate interests and does not override your rights and freedoms, such as enhancing website functionality, improving our services, or communicating with you in the context of a business relationship.
– Legal Obligation: When processing is required for compliance with legal or regulatory obligations.
5. Your Rights
You have the following rights under EU and California privacy laws:
– Right of Access: You have the right to obtain confirmation as to whether your personal data is being processed and access to that data.
– Right to Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure: You may request deletion of your personal data, subject to legal limitations.
– Right to Restriction: You may request a restriction on the processing of your personal data under certain circumstances.
– Right to Data Portability: You have the right to receive your data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
– Right to Object: You may object to processing based on legitimate interests or direct marketing.
– Right to Non-Discrimination: Under the CCPA, you are entitled to non-discriminatory treatment when exercising your privacy rights.
You may exercise any of these rights by contacting us at [email protected].
6. Security Measures
We employ industry-standard technical and organizational safeguards to protect your personal data against unauthorized access, disclosure, theft, and loss. These include:
– Data encryption during transmission and at rest
– Access controls and authentication protocols
– Secure backup and disaster recovery systems
– Internal access limited to authorized personnel
– Regular data protection training for staff
Despite our best efforts, no method of transmission over the Internet or electronic storage is entirely secure. We cannot guarantee absolute security, but we do strive to exceed legal and technological standards to mitigate risk.
7. International Transfers
Your personal data may be transferred to and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA). In such cases, we implement appropriate safeguards such as the European Commission’s Standard Contractual Clauses to ensure that your data receives an adequate level of protection regardless of location.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
– Usage Data: Retained for up to 12 months for analytics and performance monitoring
– Account and Profile Data: Retained for the duration of the account and up to 2 years after deactivation
– Transaction Data: Retained for up to 7 years for accounting and regulatory compliance
– Communication Data: Retained for up to 3 years from the last interaction
– Preference and Consent Data: Retained until you withdraw consent or up to 5 years from the date of record
Upon expiration of the applicable retention period, your data is securely deleted or anonymized.
9. Cookie Policy
Cookies are small text files stored on your device that help us enhance your experience and analyze site traffic. We use the following categories of cookies:
– Essential Cookies: Required for website functionality, including access to secure areas and order processing.
– Functional Cookies: Enable improved personalization and user experience, such as remembering language or display preferences.
– Analytics Cookies: Provide insights into user interactions, helping us optimize the site and marketing efforts.
– Performance Cookies: Improve page load times, responsiveness, and overall performance.
10. Cookie Management and Compliance
Upon your first visit to newdaymama.com, a cookie banner allows you to accept or decline non-essential cookies in compliance with GDPR and CCPA. You can manage cookie preferences at any time through your browser settings or by revisiting the cookie manager on our website. We honor “Do Not Track” and Global Privacy Control (GPC) signals as required by applicable law.
11. Children’s Privacy
New Day Mama does not knowingly collect or process personal information from children under the age of 13. If we become aware that we have inadvertently received such data without verified parental consent, we will promptly delete it. Parents or guardians who believe that their child’s data has been collected may contact us at [email protected].
12. Policy Updates
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be communicated prominently via the website or through direct contact if applicable. Users are encouraged to review this policy periodically to stay informed about how we protect their information.
13. Contact Information
If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us:
Email: [email protected]
We strive to address all inquiries and data requests with diligence, consistency, and respect for your privacy rights. New Day Mama is committed to full compliance with all applicable data protection laws including the GDPR and CCPA, and we welcome your questions or feedback on how we can better uphold this commitment.